“What happens before an artist hits the stage?”

mainstage is a series I spearheaded at Fridays to increase our B2C appeal and provide us with more dynamic and interesting marketing collateral. We followed Euro DJ duo, Firebeatz, in San Francisco as they prepared for their set at a nightclub. This is a piece that was very well received by audiences and set the tone for our rebrand.

My Contributions:

• Creative Director
• Director
• Producer